Episode 44: 6 Strategies To Turn Your Parents Into “Raving Fans”

Episode 44 Show Notes

 

CLICK HERE to buy Raving Fans by Ken Blanchard and Sheldon Bowles. (This is an affiliate link. If you purchase through this link, at no additional cost to you, I receive a commission of 4% of the price of the book to help defray the costs of the podcast and the website. You don’t have to use this link if you prefer to purchase the book directly from Amazon or another vendor.)

 

DEFINE A “RAVING FAN”

Ken Blanchard coined the term “raving fan” to describe a customer who is so overwhelmed and floored by the customer service they've received that they can't stop telling everyone about it.

 

  • 7 times more resources (time, money, energy) to enroll a new student than to retain a current student

 

The 6 strategies to turn your parents into raving fans 

 

  • Actively listen to your parents and understand their needs
  • View every interaction with a parent as an opportunity to create a raving fan
  • Offer exceptional solutions that address the parents’ needs and provide memorable experiences
  • Overdeliver by 1%
  • Lean into what makes your school unique
  • Measure parent satisfaction

CLICK HERE to learn how to calculate your Net Promoter Score

Call to Action

 

  • In the next week, pick one of these 6 strategies and decide two actions that you are going to try this school year

 

I’ve created a free resource for you called “The 6 Things That Every Private School Teacher Wants From Their Leader”. This guide is a 6 page pdf that will be a game changer for you. I guarantee you that if you do these 6 things, the teachers at your school will be happy to follow you. CLICK HERE to get the guide!

 

I want to give you a gift to say “thank you” for listening to the podcast. I have created a FREE guide for you called “5 Strategies To Help You Work With Difficult Parents”. We know that working with parents is part of the job and most of our parents are great, but some of them can be very demanding and emotional and difficult. This guide will give you the tools that you need to build better relationships and have better meetings with the difficult parents at your school. CLICK HERE to grab the guide. Thank you again for listening every week!

 

If you implement any of these strategies at your school, I would love to hear from you! Send me a quick note at [email protected] and tell me about it. I can answer your questions and I’m also good at giving pep talks when you get stuck!

 

If you have gotten value from listening to the podcast, I would love to work with you 1-on-1. I would love to take my experience and help you to feel less overwhelmed and frustrated or help you have success if you are a brand new leader. I also work with private school leaders who are aspiring Heads of School and want to accelerate their leadership growth or experienced leaders that are moving on to a new school and they want to get off to a great start. If I’m describing you, then CLICK HERE to learn more about working with me 1-on-1.

 

CLICK HERE for a bunch of free resources, including Plug & Play PD's (video webinars with guided notes) for you to use with your teachers, Top Lists of Leadership Books, Productivity Books, TED Talks and much more!

 

Please follow, rate and review this podcast. The rating helps this podcast to be heard by more leaders and your review gives me valuable feedback so that I can better serve you in future episodes. If you got value from this episode, please text the link to an aspiring leader at your school. Thanks!

 

Music by Twisterium from Pixabay